What Parents Expect When Youth Sports Return Post COVID-19
I recently connected with a new officials organization in Illinois called Officially Human and the founder, Brenda Hilton, shared with me a recent survey was done that was circulated to 40 organizations across the US and received over 10,000 responses representing 13 different sports, 91% of those were parents who wore various hats in youth sports as coaches, administrators, officials, facility operators etc.
The survey was conducted by the Sports Innovation Institute based out of the University of Indiana and there were several interesting results that I believe sports organizations in Canada would find of interest as they continue to plan for or start rolling out their return to play guidelines in Phase II.
Below is the table outlining when youth sports can start practicing and play games

- 86% of the 50 states will be permitting youth sports to start practicing as of May/June
- 60% have confirmed that youth sports organizations will be able to start playing games
Compare this to Canadian Youth Sports that we have shared guidelines of returning to play today, many sports will be permitted to start returning to play for skills development sessions only and no confirmed dates when competitive games/tournaments will be permitted
The specific survey focused on the top 12 most common concerns identified from looking at various documents from governing bodies, trade associations and media articles
- Arrival and Departure Times: Changing arrival and departure times to limit time at the venue (I.e. waiting in the car before practice/game begins, coming to the facility fully dresses, leaving immediately once the game is over)
- No Spectators: Limiting youth sports competitions to players, coaches, and game officials.
- Spectators under 65 with No CDC-Indicated Underlying Medical Conditions: Limiting spectators at youth sports competitions to immediate family or maximum of two people who are under the age of 65 and have no pre-existing CDC identified conditions
- Health Screening: Answering a questionnaire that asks for contact information, travel itinerary, lodging, and health (status) i.e. fevers, COVID-19 symptoms to gain venue admission
- Social Distancing: Sitting or standing at least 6’ (2M) apart from others in spectating areas (i.e. blocking access to bleachers, sitting every third seat or row, standing in designated locations)
- Social Distancing with Respect: Treating even staff with respect if they approach you to strictly enforce social distancing guidelines
- Facemasks: Being required to wear a facemask while spectating
- Increased Sanitization: Facilities increasing the efforts before, during, and after events (i.e. frequent and visible cleaning, hand sanitizer available throughout the venue especially in high touch areas)
- Playing Areas and Equipment: Playing areas and equipment being sanitized after each competition
- Amenities: Amenities being closed at sports venues (i.e. concessions, drinking fountains, lobbies, playgrounds, entertainment centres)
- Bench and Dugouts: Minimizing the capacity of bench and dugout areas for athletes
- Personal Contact: Limiting personal contact between players (i.e. handshakes, high fives, hugs)
Below is the list of organizations who provided responses from private/local sports orgs all the way to NGB’s

The survey results utilized the Kano Model, below is the legend to interpret

Survey Says….
Amenities – Over 60% of parents were indifferent did not want additional amenities offered pre COVID (i.e. concession stands)
Arrival Times – Almost ¼ of those surveyed stated arrival/departure times must be varied
Benches/Dugouts – Over 30% were indifferent meaning did not require
Increased Sanitization – The NUMBER one expectation by the vast majority of respondents (over 87%) and #2 was sanitization of playing surfaces and equipment so if you or your facility provider has not got their order in for sanitizer stations, cleaning supplies etc it should be part of your return to play guidelines as there is a shortage of supply due to main ingredient ethynol on long backorders with long lead times that may impact your anticipated start dates
No Spectators – Over 50% were supportive of spectators being permitted vs. 30% against
Personal Contact – Over 50% stated contact amongst players must be limited as
Social Distancing with Respect – Over 60% supported that we should respect venue staff enforcing and over 50% expected social distancing by participants
Summary Graph of Results

A few of the results surprised me
The fact over 50% of respondents were against no spectators meaning it would just create more social distancing challenges for sports organizers especially as they had their hands full pre-COVID with spectator behavior at times.
Another was how many States in the USA are opening up facilities to permit not only practices but games by the end of June.
I have already shared prior examples of the Mother’s Day Baseball Tournament, Softball tournaments to be held in Texas in June and AAU’s 15,000 participant Volleyball tournament delayed until July (originally scheduled for June) and now over 60% of the US States will be permitting competitive game play en masse.
Then there was the tournament stat coming out of this survey, Travel Sports Parents (Pay to Play competitive teams) stated their comfort level to travel to tournaments increased from 42% in May to 76% in August when all sports organizers in Canada have been saying tournaments will be a no go until Phase IV and vaccine is developed.
Although COVID-19 has had a devastating impact on the global economy due to layoffs, business closures, and now more and more are filing bankruptcy 59% of those very same Travel Sports parents that the pandemic will not negatively impact their budgets for travel sports.
Only 23% will experience a decrease of greater than 25%
What does this mean?
Although many of the sports leaders I have interacted with not only in Canada the US and other parts of the world feel that there is a huge opportunity before us to bring the game back to the kids, the majority of parents that bought into the pay to play, travel ball, showcase tournament, early specialization and winning at all costs so my Johnny will be scouted and drafted as early as 9 years old are still drinking the same Koolaid.
What does that mean for organizations like ours?
That we and all of our partners across the globe will have even more work to do as organizations continue to return back to play safely to educate parents why kids play, why they were quitting, why we need to focus on what they want, not want the adults to believe they want.
Ironically the approach being taking by the Canadian Sports organizations I have connected with from Coast to Coast has been a wait and see, walk before we run approach even though Canada had evolved to the highest cost per capita country in the World for Youth Sports participation ($9 Billion in 2020 vs. $19 Billion in the USA).
I only hope that we continue to move slowly to ensure that we have who matters most at the top of the priority list, the kids.
Noting would please me more when kids get to play the games they love again, but to do so without going through the phases to ensure COVID-19 outbreak comes back in the fall is not worth rushing into it as far as I am concerned.
I also hope that this time of hiatus that we have had the last couple of months that all the adults in the space will see youth sports not as a business, a Multi-Billion Industry as it evolved to the last decade, but for what it truly is.
Kids playing Kids For The Love of the Game and Parents Just Loving their kids play when they do so.






















