Why Coaches Must Teach the importance of FINISHING
Why coaches must teach the importance of FINISHING.
In addition to all the players I have coached over the years, I have also now worked with 15 University and College co-students (our 16th will be starting in a few weeks) who have been instrumental in helping us develop our websites, social media, digital content and hosting of online events and podcasts, I have come to appreciate how today’s generation(s) (Millennials and Gen Z) differs from Gen X (the baby boomers).
Although each one of them has left their own legacy based on projects we started at the beginning of a co-op term that I have looked back in awe at times what they have accomplished, I must confess there one of my pet peeves having worked with the Millennials and now Gen Z is their lack of appreciation of not only starting a task but finishing a task assigned at times.

Generation Z Attention Span is only 8 seconds, LESS than a goldfish
I continue to see instances even of co-op students and many of which share our passion as they played various sports think nothing of taking on a project or task with vigor but due to their upbringing in the digital era with shortened attention spans with all the time they spend on screens, social media it has been something I have to reinforce with all of them.
Some examples of instances where I had to go to the student’s desks after they thought they were finished to FINISH the task or project;
#1 – We have been a long term sponsor of a charity “Dreams Take Flight” and each year have provided them various samples, promotional items from past and current lives and in back to back summers when I prompted our co-op student to help stage, they would return back to their desks before we were finished. I would then have to ask for them to come back so we could finish what we started.
#2 – Recently I asked one of our students to re: and re: two PC computers from our conference room to another area of the office and although they did a great job with the computer in the conference room, they merely plugged in the other and hooked up to the screen and then returned back to their desk but failed to test the mouse, keyboard, internet, audio where I then had to finish the task assigned.
#3 – Various other students over the years I would assign tasks of projects to and they would take on with vigor and would get to approximately 80% completion and would shift to other projects either as they thought they were finished or suspect their attention waned, particularly with some of the more mundane tasks like manually filing, bookkeeping, that I would have to come to them and highlight they were not finished the first project. It reminded me every time just how short their attention spans could be but is direct cause in effect of their upbringing thru the digital era.
I could cite many other examples but as I run our organization now incorporates the art of coaching over the years including growth mindset, safe to fail environment, connection, developing trust, cultures of excellence etc. in lieu of getting frustrated with every student all too commonplace today with coaches and parents criticizing kids for making mistakes I sit down with them and review why it is important for them to not only commit, but FINISH the task assigned. This is no different that when coaches run drills during practices and remind players not to cheat the drill (rush thru it as fast as possible) which completely defeats the purpose.
Each time I would do so I would use analogies going back to their sports experiences where coaches should reinforce the importance of FINISHING (AKA Go THRU, not TO, the line).
Analogies that I have shared with them with videos (Gen Z is highly visual and if you can’t beat them, join them) top 5 in reverse order;
#5 – Life is a game of inches (Rugby version)
We play as a team or we will die as individuals.
#4 – Don’t celebrate until you FINISH
#3 – Never Give up, it takes a village
Everything about the importance of finishing the race including the epitome of sportsmanship from a 17 year old high school student, reminscient of when Derek Redmond’s father assisted him finish the race in Barcelona 1992 Summer Olympics (video protected by IOC)
#2 – Run THRU, not TO, the goal line
Just one of many examples why players must run thru, not to, the goal line
Many would share that they never had coaches that reinforced the importance of commitment, finishing or sportsmanship.
To which I would shake my head in disbelief as sports should be the medium to develop youth into adults and if coaches are not reinforcing the importance of Commitment and FINISHING is no wonder why today’s generation is rushing thru tasks and not completing 100%.
I just sat down with my current student to review a project that he had taken on, but did not complete the last step as he got distracted with a newer task that was assigned to remind him of the importance and reviewed all of the analogies above to which he responded no coach he had had ever shared with him.
Below is our all-time favorite example of how a player was able to accomplish a lifetime goal and finish with the support of opponents, the epitome of sportsmanship, yet another area that I have had to remind many Gen Z players of various teams I have coached the importance of.
And Our All Time Favorite at #1
Sara Tucholsky First Home Run – Ultimate Sportsmanship to achieve a lifetime goal
If you are a coach of any sport today if you don’t reinforce life skills of commitment, finishing, and sportsmanship you have not prepared them for life beyond sport.
Remember, our role as coaches is not to make a living (as most coaches are volunteers), it is to make a difference by developing youth into adults.
Let’s all work together to bring the game back to the kids.





Although LTAD models have been around now for a couple of decades, for whatever reason there are various versions LTAD, LTPD, LTAD, ADM and updates with the latest version now being introduced by Sport for Life called “Long Term Developing in Sport and Physical Activity 3.0” The reason they omitted athlete for v. 3.0 is they did not want it to be a reference only for athletes, but to promote physical literacy for all people to be active for life BUT there are still sports orgs and grassroots coaching catching up to the concept of 1.0. If Nike changed their swoosh every few years do you think they would have the same powerful brand and consistent messaging they do today? Just my two bits.





















