It’s All About The Kids
I have had a crazy couple of months interacting with numerous grassroots hockey coaches in clinics and workshops and have had some great interactions with some really amazing people who have either put their hands up to coach or are looking for more development in workshops.
As the requirements for coaching certification have increased over the years, so has the number of coaches that complain about the amount of time that it takes to become certified, on average I have 2-3 coaches per clinic that will complain, but the past couple of weekends there were two coaches, in particular, that did so literally from the beginning to the end of the clinic.
This past weekend one was a coach that was now entering the competitive stream (rep hockey) which entails a 2 day (16 hour clinic) to become certified in addition to all the other requirements coaches of all levels have to do including concussion / return to play protocols, respect in sport, criminal record checks and interviews by board members.
Ironically, in the very same clinic I had 4 coaches from Washington State who are required to complete both the Hockey Canada certification AND USA Hockey’s and as a result of the work that USA Hockey has done with their coaching certification programs, when I ask coaches if they are familiar with terms like LTAD/LTPD/ADM, Physical Literacy, Fundamental Skills only those from the USA put their hands up.
I asked one of them to provide insight what they needed to do for USA Hockey in addition to what we were doing to remind the coach who was complaining that it was a requirement for all levels of coaching so that you could help your kids become the best they could be.
Two weeks back I had another coach do the same who had previously stepped up to be a manager of many teams but as their association was short of coaches (like many are) he put his hand up to be an assistant coach and on both the Saturday and Sunday came to me complaining about all the work he had to do to merely open the gate during games and “chase pucks” (set up drills) during practices.
My answer to that coach was he was not merely opening the gate during games, he probably had one of the most important roles as a coach in today’s winning at all costs era, he controlled all the players playing time as he opened and closed that gate during line changes. Fair playing time is one of the top 3 issues that parents and players have in organized sports, so for that reason alone coaches need to complete the certification.

We also cover other important modules like communication, team meetings, LTPD (Long Term Player Development), Incorporating technology in their practices, skill analysis, skill development, drill and practice design.
A few years back Hockey Canada added practice evaluations as a requirement of certification for the competitive stream coaches (rep hockey U13 age group or later) so that more tenured coaches can come out and observe a new coach run a practice and provide tips how they can improve going forward.
The reasoning behind the practice evals is so that we can ensure that new coaches recognize the importance not only of planning practices, but all the key requirements to ensure that it is effective in teaching kids.
Having coached now for over 25 years, majority of that time various youth sports, time after time when I have observed new coaches running practices they miss out on some key requirements to ensure that each practice offers key teaching moments
The three that evaluators look for to ensure coaches are doing from the onset
- Are the providing the WHY of the drills in terms of how the skills they are teaching relate to game play
- Are the able to breakdown the various skills to the fundamental techniques and most importantly
- Do they correct errors when the players are not doing the skill correctly?
It is this last point that newer coaches omit time after time and in many instances will get frustrated with players as they not executing the drills the way they were drawn up.
There are many reasons why this is the case, but as I tell all coaches, encouraging kids to make mistakes in practices will only translate to more confidence, competence in games and better yet, creativity.
Too often coaches will focus too much on structure in practices and not allow time for unstructured free play where kids have the opportunity to be creative so it will translate to game play.
The last part of running effective practices and becoming a great coach is the importance of connecting with all your players as individuals, getting to know them as people.
As Jerry York shared in his recent Hockey Hall of Fame Induction Speech

When James Duthie was introducing him before he received his plaque he stated that Jerry’s style of coaching involved patience, being positive and being a great teacher”
Jerry is now the most winningest NCAA Div 1 coach of all time and tied for most national championships and has developed more players at Boston College that went on to the NHL than any other collegiate program.
I shared that quote and analogy last week in our newsletter and have hence shared it several workshops/weekend clinic ran this past weekend.
Jerry, like all of the great coaches over the years, works tirelessly putting in hundreds, if not thousands of hours coaching to not only help their teams but to develop their players into better people.
This is the reminder that I also shared with both recent coaches that challenged me about the time commitment that is required to become certified to become with, but to be a coach ultimately for years to come.
It is all about the kids, and as I remind all of them play playing sports is a privilege, not a right, so is coaching.
Yes, it can be a big-time commitment and at times may be a thankless gig, maybe you get a Starbucks or Tim Horton’s gift prepaid card, better yet a personalized card with same from a player but the best reward you can receive as a coach is when that player comes to you at the end of the season or years down the road and says THANKS COACH.
Then all those hours that you commit up front to get certified and during the seasons make you realize the main reason we have to do so.
It’s all about the kids.
As coaches, it is not about making a living, particularly as majority of coaches in all sports are volunteers.
Our purpose, as those who may be frustrated with the time commitments up front in clinics all the time including the two I referred to at the beginning of this post may not realize when they first start out, is our purpose as coaches is to make a difference developing youth into adults.
When you are given that opportunity to be a coach and make that difference, yes the certification requirements and time to do so can be a lot but please remember what it is all about.
It’s all about the kids.
Just as I remind players all the time that playing a youth sport is a privilege, not a right as many kids can’t afford to play, so is coaching.
It truly is a privilege to be a coach and as the years go by, and kids share with you how happy they are to be able to do a skill they are working on, did well on tests at school, made friends on their teams, learned values like respect, sportsmanship, communication or leadership skills and so on the time we invest as coaches is worth it.
Even more so when you see how the players you started coaching at 5 years old develop into great young men and women.
Better yet when they see you years later and they still call you Coach.

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