The Costs of Going ALL IN

Posted Posted in Athlete, Coach, Early Sport Specialization, Organization Executive, Parents

The Costs of Going ALL IN

 

This week we came across an article and W5 Episode that aired last spring highlighting two families where they have gone all in to support their kids in chasing their dreams of playing NCAA on full-ride scholarships, national teams or professionally.

In the first of three-part series, they focused mainly on young hockey players and ended with an interview with the chief executive officer of a marketing research company based in the US that focused on the costs of youth sport participation not only in the US but internationally.

Their findings had my head spinning and although I have always encouraged players to chase their dream whatever they aspire to (regardless if it is sport, music, drama, academics) but what this 3 part series showed is a reflection how so many families are chasing the dream it has lead to youth sports exploding into multi-billion dollar industries primarily in Canada and the USA with no signs that it will slow down anytime soon.

A couple of years back Time Magazine’s front page highlighted that the US Youth Sports industry had then exceeded $15 Billion USD (approx. $20B CDN based on current foreign exchange).  The highlight of the article was a young baseball phenom appropriate nicknamed Joey Baseball

The article and spin-off videos highlighted how Joey Erace, then 10 years old, and his family were chasing the dream for him to play MLB.  He was playing on multiple travel teams, getting private one on one instruction for pitching ($100/hr), one on one fielding sessions ($100.00/Hr), had his own home batting cage, was getting sponsorship offers, over 24K followers on Instagram and even being asked for autographs from fellow aspiring young kids who were following him.

His life had evolved to baseball, baseball, baseball.

All this at 10 Yrs. Old?

Fast forward to 2019 and the US Youth Sports Industry had grown to over $17 Billion as a result of more and more players and their parents continuing to chase the dream to reach those lofty goals of representing their countries on national teams, getting NCAA scholarships, what is now multi-million salaries in various professional sports and possibly the Olympics.

Coming back to the W5 episodes shared last Spring, the marketing research firm WinterGreen whose chief executive Susan Eustis was interviewed at the tail end of episode one shared that the Canadian Youth Sports Industry in 2010 was $1.2 Billion, had grown to 5.2 Billion mid-way point of the 2000’s but in 2017 had climbed to $7.6B and last reported number for 2018 was a staggering ….

 

$8.7 BILLION DOLLARS!!! 

THAT’S OVER A 400% INCREASE SINCE 2010

 

Based on the current exchange this is approx. $6.5 B USD.

Compare that to the USA with 9X the population of Canada (327 M vs. 37M) whose last reported number is $17 Billion USD

As a result, Canada’s youth sport participation costs are the HIGHEST cost per capita than any other country in the world.

Highlighted in the episodes were two youth sports players and their families who were all in as either a hockey or soccer family;

Ethan Mcfarland – 14 years old at the time the episodes aired who aspires to get a full-ride Michigan State Scholarship to play NCAA Div 1 hockey and be drafted and play in the NHL.

No different than many kids have growing up in prior generations, playing shinny with their buds on frozen lakes, outdoor ice rinks, stick and puck for hours on end BUT the sad reality is 0.3% of those will reach that level as I have shared out in talks across Canada.

 

The cost for him to reach that goal is he has abandoned what all the powers that be and sports medicine research has shown is multi-sport participation so he becomes the best athlete he can be.

He also has a modified school course load geared specifically for “elite” athletes as a hybrid to homeschooling so he can make it to all of his shooting, skating, puck control sessions both on and off-ice in addition to sessions with Psychologists, nutritionists, custom skate, stick equipment manufacturers

All the while his parents seem to be nonchalant about the fact to support doing all of this is costing them tens of thousands of dollars a year much like thousands of other kids across Canada that are doing the same to chase the dream.

Probably one of the best data sets that I can provide to hockey parents to reinforce the importance for their kids to avoid this excessive time and financial commitment to focus on hockey, hockey, hockey is the NHL players association was surveyed last year and as Ken Martel (technical director for USA Hockey) shared with me and has now shared with other sports orgs, below is a slide from presentation he did for New Zealand Hockey (yes they play hockey in New Zealand)

 

 

Another statistic – Since 2010, there has been a 63% decrease in full-ride scholarships offered to Canadian born players to play in the NCAA which is a direct correlation with the ADM model in the USA, more and more US-born players are being recruited for those scholarships vs. past years seeking Canadian born players.

The other family highlighted was the Nicolazzo family whose three children, Xavier (7 at the time), sister Kiarra (10), and older brother Romero (13).  Their Dad Frank coaches both boys teams.

Year-Round Soccer, Soccer, Soccer, every day all year long including indoor session when Canada’s winter kicks in including playing on numerous travel teams costing tens of thousands of dollars every year.

REALITY CHECK – a colleague of mine shared me the soccer statistics which I reciprocated with hockey a few years back regarding NCAA/Professional path of US Soccer Players

 

 

As admirable as it is for all three of their children to chase the dream, like Hockey, the reality that they will reach that level is a longshot at best and depends on so many factors for all the stars to align.

The sad reality for both families and their kids who are rolling the dice and going all-in with one sport year-round as early as 7 years old is there is a very strong possibility that one or all of the issues below may happen;

  1. Kids are suffering pressure as early as 9-10 years old W5 highlighted in their episode.

Shouldn’t 9 -10-year-olds be playing a game for the sake of it, not feeling the pressure to reach a lofty goal 10 years or more down the road?

 

  1. All the research and data shows that these young players may quit (62% in the US are quitting by age 11, 70% by age 13 with similar trends in Canada and many other nations) due to pressure, burnout, not having fun as a result of focusing on winning at all costs chasing the dream because they are not having fun

 

  1. They may suffer a season-ending, worse yet a potentially career-ending injury like multiple concussions, tears of ulnar, medial, anterior cruciate ligaments

 

  1. May suffer depression, anxiety IF they make it to the NCAA, pro-level as they were deprived of a normal childhood which has been identified by many NCAA athletic directors is a major issue of new players coming into their programs now vs. a decade ago

 

  1. Worse case –  may consider, or actually do commit suicide as there has been a 56% increase in the suicide rate the last 10 years from 10-24 years of age. If you don’t think this is a reality, I personally know of 3 kids who committed suicide, the third happened to be the brother of one and cousin of two other players I coached so really hit me hard.  This stat was shared by Corey Hirsch, advocate for mental health and the Hockey Talks program the day that Tyler Motte shared he is dealing with depression and anxiety issues with amazing support by the Vancouver Canucks.  Why?  Because 7 years ago Rick Rypien committed suicide as a result of similar mental health issues stemming from the pressure to perform.

All of the above aside, many of the single-sport players I have interacted with as they got to older levels (15+) stopped smiling, stopped laughing, appeared methodical, robotic when they came to training sessions, games, other activities.

Why?

Because they lost that original love for the game they had which many parents argue with me is the reason when they support their kids to play year long, pay for all kinds of development the grind of playing one sport all year long starting as early as many kids do today became a job.

When they originally started down the path did they ask if they could WORK hockey, soccer etc?

No – they asked if they could PLAY hockey, soccer etc.

Last but not least, in the event that you have not been following business news of late, many countries are looming towards another recessionary period so the tens of thousands of dollars that parents are spending each year, much of which via credit facilities including second mortgages, credit cards, lines of credit will put the entire family in harm’s way if one of the dual incomes is lost to downsizing.

Is it really worth taking that risk going all in with one sport?

In lieu of looking at youth sports as a return on investment, we should be looking at all the other benefits it provides, developing character, valuable life lessons, healthy (both physical and mental) lifestyles, friendships, social skills being part of teams, being well rounded and becoming the best ATHLETE they can be.

If at the end of the day they are one of the select few to reach the level of NCAA, National or professional level then that is just icing on the cake.

Let’s all work together to bring the game back to the kids ….. where it belongs.

 

 

 

 

 

 

 

 

 

 

 

 

 

What do parents expect for their kids in youth sports?

Posted Posted in Athlete, Coach, Organization Executive, Parents

As we head into another fall season of a myriad of youth sports, thought this would be a good time to share with coaches the importance of having answers to the top 3 questions that parents will be asking in their upcoming parent meetings.

#1 – What is your background as a coach?

This is particularly top of mind for parents in the competitive streams, many of which will make decisions whether they will support their son or daughter trying out for competitive teams based on the coaches that have been selected by organizations.

When it comes to the recreational stream, particularly the earlier age groups, parents more often than not are happy that someone put their hand up to coach the 5-8 year old age groups and are more concerned when/where they should drop their kids off for various team events than whether their kids are in qualified hands.

Whether it be recreational grassroots level or higher level older age group teams, however, this is an answer that all coaches should have the answer to before they meet the parets for the first time.

Things like;

  1. Playing experience in the respective sport they are coaching
  2. Certification they have completed
  3. If they have children themselves (more often than not parents are those that start coaching the youngest age groups)
  4. How many years they have coached
  5. How committed they will be (dedication is key, coaches should be there for the kids)

#2 – Why do you Coach?

It amazes me when I speak and ask coaches the questions to provide answers to that very question how few hands go up to begin with but am thankful for those that to stand up and share all kinds of reasons why they coach like;

  1. They love the game and want to give back
  2. They want to help kids learn the skills of the game, but also skills of life
  3. They Love Kids and watching them grow
  4. They want to help kids have a positive experience
  5. They don’t want kids to have a bad coach like they did

It is at this point where I also hear coaches shared their core values like respect, sportsmanship, winning with humility, losing with dignity, developing leaders and teaching various other life skills that the kids will need beyond the sport.

Then the one that gets me the most, when they share how passionate they are about the game and kids to love it as much as they do.

One of the things I share all the time is kids should love the game more at the end of the season than they did at the beginning of the season.

Ironically, as we shared in last weeks post, the #1 thing that parents are looking for in terms of their kid’s sports experience is that they develop character, which is followed by them having fun and making friends.

Great Coaches, as we have shared in past, are ones that truly care about the kids the coach, and those that are passionate about the game, as a parent, they had me at HI.

#3 – What is your coaching philosophy?

This again is one that I find we really need to work on with grassroots coaches, when I prompt coaches to share their philosophies either en masse or in small groups, only a small % are able to do so.  In part because they are still developing their philosophies of coaching, in part because they have never put it in writing.

Once they do so, it makes them accountable so if they talk the talk, they must walk the walk not just for the players but also for the parents, board members, officials etc.

I remember last year when I put forth the query in a clinic I was running, one of the coaches stood up and shared a very detailed coaching philosophy, so much to the point, that I then worked with him after the fact to tweak it so it was not more than a couple of sentences.

Think about it being your mission statement for WHY you coach, what your raison d’ê·tre (reason for being) which goes hand in hand with your core values that you have learned from parents, family, education, work etc.

Like that coach, I had a very lengthy coaching philosophy that was several paragraphs long until I reviewed it with one of my mentors and he told me that it had to be no more than two sentences … there was no way I would be able to share my philosophy with board members when I was interviewing for coaching positions or parents after the fact when met them for the first of several meetings over the season.

My philosophy evolved over the next couple of years to one statement:

FUNdamentals, not winning, at all Costs.

Why is Fun in Caps?

 

 

 

I believe strongly in developing kids skills of the game in part, but more so the skills of life to make a difference by developing youth into adults.

AND

I Have learned there is a fine line between winning and winning at all costs.

Without going into a deep dive on the article itself, just wanted to touch on a recent article co-authored by two faculty members at the University of Waterloo posted in the conversation which was reshared by the Vancouver Sun under permission.

The Conversation Title:

“Making Youth Soccer less Competitive: Better Skills or sign or coddling kids”

In the paper edition of the Vancouver Sun the article was titled:

Removing Competition: Good or Bad for Kids?

 

In the Vancouver Sun Digital Edition the article was titled:

Ryan Snelgrove and Daniel Wigfield: Is less-competitive youth soccer a sign of coddled kids?

My comments to the digital edition version:

 

Below is a image we shared out in the fall where the GTHL had a novice hockey game (8 yr olds) still playing full ice hockey where the final score was 41-0 although they only showed 6-0 on the scoreboard so as to “not hurt the kids feelings” that was referenced in the article why Ontario Soccer has shifted to the model of not keeping track of scores U12.

 

Like the Ontario Soccer article, there were two sides that came forward, those supporting the move to push competitive play to later age groups, and those arguing that competition introduced at earlier age groups teaches kids life lessons.

Below are just a number of other articles on page one of google pertaining to the pros and cons of competition with several other articles on subsequent pages with those for and those against having scoreboards, scoresheets for the younger age groups

 

I know that there is always two sides to every story, but if we let the adults who are pushing the pay to play winning at all costs model becomes the norm, not the exception, the kids LOSE regardless of the age group.

What coaches must be cognizant about as they head into the upcoming seasons is what both parents and the kid’s expectations are.

The top three Parents expectations they share with me when doing presentations are for their kids to build character, have fun and make friends.

The top three kids share why sports are fun (the reason they play) per Amanda Viseks research and my surveys of kids in numerous sports is when they get to try their best (work on their skills), when coaches treat them with respect (by treating them with fairness, teaching them the skills of the game and of life) AND when they get playing time (kids just want to PLAY).

And if you are the naysayer or sarcastic adult think that removing the scoreboard is for the kid’s sake, not hurt their feelings, coddle them no, it could not be farther from the truth.  Kids keep track of all the goals, assists, who the top players are, who the players are that need to develop and so on.  Before youth sports became adultified as it is now, kids formed their own teams, made and enforced their own rules, rebalanced as needed so games were competitive NOT blowouts or having coaches run short benches to win games to pad their resumes, not to develop all kids on their teams.

The reason why there is no scoreboard in the earlier age groups already in Soccer, Hockey, Baseball and many other sports to follow is so that the parents and coaches don’t take the game too seriously which has led to bench-clearing brawls involving the most infamous one to date of parents fighting at 7-year-old baseball game because a 13-year-old official made a call the spectators did not agree with.

 

Really?  Is winning or losing at that age group really matter? Should it not be about developing the kid’s love for the game, working on the core skills, and all the other benefits kids can reap from playing sports?

Having worked with many parents I can tell you first hand none went to this game expecting to get into a brawl, they had hoped to just go watch their kids play but as winning has become the epicenter of youth sports, anything impacting a win or loss (in this case the call by a KID) set fuel to a fire.

We (as in all the adults) must remember that youth sports are games played by KIDS, with many of the official’s kids themselves, and too many are quitting before they should and once they do, many don’t return to the game they once loved.

Let’s all work together to bring the game back to the kids … where it belongs.

Don`t be a kids last coach

 

 

Youth Sports Organizations that are bucking the trends

Posted 1 CommentPosted in Athlete, Coach, Early Sport Specialization, Organization Executive, Uncategorized

Many sports organizations are still suffering high rates of attrition where 70% of kids are quitting youth sports by the age of 13 due to the myriad of reasons that we have shared in blogs, presentations, social media and daily interactions with exec, coaches, parents, officials, and players themselves.

It is due largely in part to the professionalism of youth sports and focus on winning at all costs which it turn has led to parental behavior, coach criticism or running short benches, the commitment (time, financial and travel), ride home (and to), harassment and not being safe for kids to fail.

Translation – Kids are quitting in droves because youth sports are no longer fun for them to PLAY.

Last week we posted “Why kids play Video Games” as they are one of the key competitors vying for kids time today where kids are running to screens spending on average 7.5 hours a day so have replaced their former active playing time with inactive screen time.

It seems like literally every day that I open a paper, scroll thru various social media feeds or we follow that there are so many negative posts it is really hard to be positive (Half Full) vs. negative (half empty) outlook.

This only leads to complaining more about the issues in lieu of being part of the solution and doing something about it.

We have been extremely fortunate as an organization to partner with some amazing counterparts across the world who are advocating for the much needed change we need in youth sports and what gets lost in all the negativity we see daily are some of the AMAZING people and organizations that are bucking the trends and reversing their attrition rates by creating an amazing customer and quality sports experience.

This is our focus when working with organizations, to develop programs so they can attract, retain and ultimately grow their memberships.

This week we wanted to share some of those that we feel deserve Kudos for moving the needle in the right direction.

Others we are working with or come access will share in our posts, social media and digital mediums (podcasts, videos) as they deserve to be highlighted for one, but they also provide examples that if all stakeholders within organizations buy-in to the main reason we all are involved in youth sports is to focus on providing the best experience possible so the kids LOVE the game more at the end of a season than they did at the beginning.

These are three of the ones we have had an opportunity to connect with various coaches, parents, board members who have shared how they are moving the needle in the right direction.

 

 

 

I could not write anything about sports organizations that are setting the bar for long term athletic development and reversing their attrition rates if did not reference the one that has been the reference by many in the sports space for several years now.

In the fall I had the great pleasure to talk to Bob Mancini, Regional ADM Manager for USA Hockey and he shared with me insight on the roll-out of their ADM model which has been a 20-year work in progress.

From 2002-2012 they worked on creating the framework for the model along with representatives of their state, regional and city hockey organizations.

This included evaluation of various LTAD models adapted by other countries that was created by Sport for Life in Canada in the 1990’s and tweaked the American Development Model (ADM) to work best for their membership to include;

  1. Age Appropriate Training
  2. Quality Age Appropriate Coaching Development
  3. Small Area Games
  4. Cross-Ice Hockey
  5. Smaller equipment, nets, adaptable pads, lighter pucks
  6. Mobile Ap for practice planning
  7. Resources for practice planning by age groups and positions
  8. Promoting Multi-Sport Participation
  9. Equal Playing Time for all players U12

In 2009 USA Hockey rolled out the ADM model and although it was seen with original resistance similar to when Hockey Canada Mandated Cross-Ice Hockey, delaying body checking until Bantam in the competitive stream, removing from all recreational levels, according to Bob when I talked to him he shared that after a few years and doing the Analytics showing the benefits they got buy-in from the entire membership.

One of the hats that I wear for BC Hockey is Regional Evaluation Lead and I am responsible for getting coaches in parts of the lower mainland of Vancouver as well as all of Washington State evaluated running practices to complete their Dev 1 Certification requirements for coaches in the competitive stream.  I also interact with many of them in clinics and when they are prompted about long term player development, physical literacy, fundamental movement skills many of their hands go up as they are about 5 years ahead of when Hockey Canada rolled out their Long Term Player Development model.

Like many other sports worldwide, USA Hockey was experiencing high rates of attrition during the roll-out of ADM, losing 60% of players by peewee (by age of 12)

Three things that they did to reverse the trends

  1. Continued to focus on ADM and age-appropriate coaching development
  2. Focused on FUN
  3. Eliminated their National U12 Championships

It was #3 that Bob shared had the biggest impact as organizations that vied to get teams in their national championships could back off from the former winning at all costs focus (one of reasons why kids quit) and focus on long term development and loving the game.

Their attrition rate reduced to only 8% as a result, retaining 92% of their players at the peewee age group.

For more insight on the USA Hockey ADM Model and other resources, here is a link to their website  www.admkids.com

 

 

Another sports organization, TopSports based in Toronto, Ontario, that I had an opportunity to talk to one of the founders, Luke Earl, as he and a few colleagues came together to found a sports organization as were unhappy with current offerings for their young kids.

Luke and all of the other team members are former multi-sports athletes themselves, some playing professionally after their collegiate playing days for tops schools like Yale, Harvard, Ryerson, Loyola and Brock Universities.

They also are going to be one of the first early adopters of the Personal Sport record for all of their programs so they can provide both qualitative AND quantitative measurements to their athletes and their families.

 

What gets measures – Matters.

What are they doing differently?

#1 Focusing on multi-sport participation – kids play hockey in the winter and hang up their skates at the end of the winter season – No Spring Hockey – No Summer Hockey – No Spring or Summer Development.

In lieu -Playing Lacrosse in the Spring and are working on a Soccer and Baseball arm as well to give kids an opportunity to play other sport

#2 Focusing on LTAD (Long Term Athletic Development)

#3 Having NCCP Certified Coaches for all sports (vs. many private non-sanctions sports organizations where they bring in former players to “coach”, many of which with no or limited coaching experience and no certification

#4 Fees that are 1/3 or less that of other similar sports organizations

#5 Focus on FUN, Life Skills and love for the game

For more information on their organization check out their website www.topsports.ca

 

 

 

I came across representatives of More Sports, a community multiple sport model based in Vancouver, BC in various hubs of Vancouver while I was attending UBC’s Career Fair as potential employer (we sponsor co-op students who do all the AMAZING work behind the scenes so you can read these blogs, listen to podcasts and watch videos, digital events etc.)

They shared with me that they were founded to provide neighborhood-based sports programs for children and leadership courses for their young leaders.  It started when a father took his kids to a local park in east Vancouver in 1998 and was told they could not play on a soccer field without a permit.

They only way they could play soccer would be signing up for the local club with reg fees (at the time of $125) which was more than the family could afford.

Fast forward 20 years later, More Sports has supported thousands of kids playing multiple sports for fees as low as $40 for 12-week programs, and if kids can’t afford that, are subsidized by organizations like Jumpstart and the United Way.

The kids range in ages from 6 to 12 years of age and have an opportunity to sample several different sports including soccer, basketball, spikeball, volleyball, floor hockey, badminton, flag football,  and are looking at including ice hockey to the mix contingent on partnering with groups that can help subsidize.

The other benefit is that all of the “coaches” are not much older than the kids, they are High school age between 12-18 years old, who lead the kids in multiple sports activities and are provided with a youth leadership program who then will give back to the community.

In this day and age of play to play, travel teams leading to even further disparity of the haves vs. the have nots having the opportunity to participate in sports, it truly was refreshing to see a community-based sports organization that was providing great experiences to all those involved.

I hope to have the opportunity to visit their programs and share more insight in the future.

For more information, check out their website wwww.moresports.org

These are just 3 great examples of organizations that are bucking the trends from a national governing body to two community-based organizations who are providing quality sports experiences and unlike many other sports organizations the,y not only are attracting but retaining and GROWING year after year.

The needle can move if all stakeholders buy-in to move it.

Let’s all work together to bring the game back to the kids … where it belongs.

 

Don`t be a kids last coach

 

 

 

 

 

Why Kids (May) Quit Soccer

Posted Leave a commentPosted in Athlete, Coach, Early Sport Specialization, Organization Executive, Parents

Why Kids (May) Quit Soccer

Last post we shared the reasons why Kids play Soccer based on responses from the BC Soccer 2018 Retention Survey, in this post will highlight the responses to the two other areas BC Soccer was looking for insight from their players;

#1 – The Likelihood of playing Next Year (Why Kids (May) Quit Soccer)

And

# 2 – What was not so good about their program this year (what areas received fair or poor rankings but the players)

 

LESS LIKELY TO PLAY NEXT YEAR

When asked “Will you come back next season”.. the top 5 reasons kids would be less likely to do so (high probability they will NOT come back to play soccer) 

 

SURVEY SAYS…

#1 – If your team has less focus on fun

#2 reason they would return back if their team focused on fun, second only to focusing on skills.

HMMMM … Similar to Amanda Viseks top reasons why sports were fun, #1 reason is when kids had the opportunity to try their best (focus on skills)

#2 – If you play on a team mostly with new teammates (not with their friends)

Two things that kids ask after games (sometimes during the games)

What is the snack? As Steve Simmons shared in an article he wrote many years back he continues to share every year Attention Coaches, parents: Minor Hockey is for the Children where he shares the anecdote of a novice player who stated:

“I Hope they don’t bring apple juice, I don’t like Apple Juice”

And the last question as they leave the field/rink/court…

When do we play again? (emphasis on PLAY not work as is now the case with early sport specialization)

If you loved sports as a kid and continue to play adult rec team sports ….

First question you ask after a game – Who has/how much is the beer? 

AKA – THE SNACK

Last question you ask after a game – When do we play again?

Hmmm … if we love sports in our youth, we love them as adults because they are fun, we get to play with our buddies and we play for the love of the game.

#3 – If you play on a team (where) some players play more, some (play) less.

Translation: Coaches running short benches where their weaker players sit on the bench so they can win at all costs.

90% of kids would rather play on a losing team, in ALL situations, than sit on a bench for a winning team.

As my son shared after he had the misfortune sitting on the bench with some of his teammates for the better part of a game as coach was infamous for playing his favorites and shared how he felt after the game,

“I am pissed because I was deprived of the opportunity to contribute to the outcome”.

He was only 14 at the time, and I will never forget it because it was a month after he lost his Nanny (my mother) to a 2 year battle with cancer prior to that tournament game that the coach shared with me prior to the game he dedicated the game to her in her memory.  Had she still be alive and attended that game, I can tell you she would have had some not so nice words to share with that same coach as she, like I, just loved watching my son and all of his teammate’s PLAY.

As far as I am concerned, the only reason why kids should be sitting on a bench is discipline (they took a bad penalty, acted inappropriately, hit an opposing player that could lead to injury etc.), other than that kids should PLAY.  Coaches that rely on short bench tactics to win games is a short-sighted tactic/strategy that more often than not will backfire. If you focus on the process of developing all players on your teams, care about them, believe in them, connect with them,  and develop their competence and character over time collectively as a team will improve and winning will be a byproduct NOT the focus.

There is a real simple fix to address this, incorporate fair play policies so coaches are only given a get out of jail free card for the last few minutes of a game only IF it is close and it should be the players that have BROUGHT IT that game (even if they are not the coaches “favorites” that get rewarded to be out there in latter part of the game.

This also will address the parental issues we see on social media every day, parents just want their kids to PLAY, coaches that run short benches as a far as I am concerned are a victim of their own demise.

#4 – If you play at different days/times

With every family in the lower mainland of Vancouver and many cities across Canada forced to have dual incomes now to pay mortgages and all other household expense PLUS rising costs for kids to play youth sports, scheduling consistency is critical for sports organizations so families know when/where they have to be over the course of the season, not just 4 weeks at a time.

#5 – If you play games with more travel to different towns/cities.

As soccer is now the #1 team sport in Canada, where provinces have organizations with thousands of players, why would kids even have to travel to begin with?  Community sport should be just that, community sport (the exception being smaller rural communities that do require travel to play)

The evolution of the travel teams and prospect tournaments that are driving the $17 Billion industry in the USA is based on the premise that scouts, coaches will be at these events to see “prospects” for NCAA scholarships or be drafted to Professional sports.

News flash – with the evolution of the digital era, almost any of these prospect tournaments have all of their games streamed, scouts don’t even have to leave their houses to see kids play against others on “elite” teams.  As every scout or high-level/collegiate/professional coach has shared with me, if they are good, they will be found regardless if they attend these prospect tournaments.

Note also in Amanda’s study, of 81 characteristics what is fun about youth sports, traveling to new places to play ranked right near the bottom of least fun reasons, 73rd out of 81.

It is not the kids that want to travel, it is the adultification of youth sports that has forced many families to spend their holiday time at ball fields, ice rinks, soccer pitches when they should be lying on a beach, taking a hike, swimming in a lake, going to amusement park of other TRUE forms of holidays.

What was not so good about our program this year? (received fair or poor rankings)

SURVEY SAYS….

#1 – Poor Coaching

With the roll-out of NCCP program for all levels of coaching in soccer this will help address the what of coaching relative to the age groups to adhere to LTAD, small area games, age-appropriate drills, focusing on skill development vs. tactics and strategy and so forth.

It also will take several years to see the cause and effect as many other nations have experienced like Iceland who made the same commitment to coaching in 2000 and started to see the results once they qualified for the 2016 Euro Cup and 2018 World Cups of Soccer.

It also won’t address HOW to coach, How not be a kid’s last coach, coach beyond the game, how to connect with your players, how to engage parents, how to coach generation Z, LTAD vs. Early Sport Specialization, How to coach girls vs. boys, Grow your Mindset, Make it Safe to fail and from all levels of harassment, How to develop your philosophy and culture of excellent on teams etc.

Hmmm … this is why we have coaching modules to address all of the above, not WHAT to coach, but HOW to coach.

#2 – Poor Training

Goes hand in hand with #1, poor coaches are poor teachers and vice versa

This is not the fault of coaches that have the best of intentions to coach, is due to lack of experience and training at the grassroots level and like players, it takes YEARS to develop all the skills to become a great coach to teach the skills of the game, but also the skills of life.

#3 – Issues with caliber/rep/house/unequal skill on the teams

This comes down to player evaluations to form balanced teams, in lieu of subject measurement (which has led to a lot of politics associated with team selections), organizations should be using quantitative means to evaluate players and have baselines beginning of the season, mid and end of season skill evaluations to track development.

The only one that we recommend to all organizations is the personal sport record  as many sports orgs across the globe are looking at or have already adapted for quantitative measurement including Norway Sport Federation who know “just a tad about being successful at the international level being the all-time winningest country in the winter Olympics in terms of medals”, Sport New Zealand,  US Olympic Committee, BC Rugby, GTHL and many others.

Click on the logo to go the website for more information:

 

In lieu, the current model used by orgs is how many wins did the teams have?

How many banners did we win?  Who scored all the goals and assists?

Focusing on outcomes, not the process.

For more insight the impact of the shift to winning at all costs has had on youth sports, reach out to us to schedule a FREE screening of The Cost of Winning followed by a Q&A session where sports leaders from across the globe provide their insights on the state of play in youth sports and the importance of bringing the game back to the kids.

#4 Disorganized/Poor Communication

From a coaching standpoint, one of the biggest asks I get all the time is how do I “deal with parents” to which I respond you should engage parents, not deal with them.

Engagement includes ongoing communication starting with a culture of excellence, a well-run parent meeting, team meetings, mid and end of season meetings as well as regular communication to all stakeholders (players, parents, fellow coaches) to ensure the ship (team) moves in the right direction.

#5 – (Poor) Schedule/Days/Times

This should be a focus for all local sports organizations to ensure consistency.

I suspect, like Amanda Visek’s Study, many other sports organizations not only across Canada but globally will be referring to BC Soccer’s Retention Survey for their current and seasons to come IF they truly aspire to buck the trends and attract, retain and grow their membership.

Kudo’s to all the board members at BC Soccer for taking this on, and now that have the answers “out of the mouth of babes” and better understanding of the motivations for their key stakeholders (players and parents) so their regional and local organizations can implement the changes to also buck the trends seen across Canada with declining numbers.

One sports org that did so that has shown it is possible, is USA Hockey who is setting the bar for all other sports organizations globally for all the great work they are doing to grow the game.

Several years back they were losing 60% of their kids by peewee (11-12 yrs. old)

They did three things to reverse the trends

 

  1. Rolled out their version of LTAD, the American Development Model, ADM, that focused on age appropriate training and coaching certification
  2. Emphasized fun for all age groups (regardless if rec or competitive streams)
  3. Cancelled their U12 national Championship that put too much pressure on parents and players who aspired to play in that championship

The result?

In lieu of 60% attrition, they retained 92% of their kids, only a 8% decrease.

For the naysayers that say it can’t be done or those that keep doing the same things over and over again expecting different results (insanity)…..

….. It CAN be done, as USA Hockey showed it takes a village to raise a child and requires collaboration by all parties concerned to focus on the things that matter most to the kids, Fun, Friends, Quality Coaching and having the opportunity to PLAY and contribute For the Love of the Game.

 

 

Don`t be a kids last coach

 

 

When is the culture of youth sports going to change for the better?

Posted 1 CommentPosted in Athlete, Coach, Organization Executive, Parents

 

In the last few weeks, there has been a lot of press that has had me shaking my head in utter disbelief regarding the current culture of youth sports. The very fact that harassment has come to light to this extent makes me ask the question over and over again, when will the culture of youth sports change for the better?

What should be a positive, amazing experience for today’s youth to not only learn the skills of the game, but the skills of life as it was when I grew up, has evolved to a culture of winning at all costs, a multi-billion industry where only the haves can afford to pay to play and yet no accountability for protection of the very same youth to have a safe to fail experience or safe from any forms of all harassment.

The first part of this post will highlight the issues regarding current youth sports culture, the second 1/2 will provide recommendations on what we can do to change the culture for the better.

THE ISSUES

A few of the incidents that made the headlines since the fall include;

St. Michaels College Sex assault scandal

Cost of Coaching Abuse – The Province

Hockey Players part of alleged bullying, assault at North Shore Winter Club

13 Year Old Pens resignation Letter from Abbotsford Hockey Team, alleging bullying

The latter three happened in Minor Hockey Associations in the lower mainland of Vancouver so it was very close to home and had my head spinning as a result.

This is my take on the ones that happened in the lower mainland;

  1. COACHING ABUSE:

Coaches are required to take a number of courses to ensure that they DO NO HARM, no different than that of teachers, social workers or other adults that work with those in the vulnerable sector.  Most organizations now require all those that would be interacting with kids to do criminal record checks (CRC), respect in sport (for coaches or parents), concussion awareness, NCCP clinics that include making ethical decisions for the competitive stream.

Although I believe that CRC’s are needed and have had no issues when requested to do, there are few issues with them we still need to work out;

  1. Only if the coach had actually been prosecuted of assault will it show up even if there were legal proceedings pending (takes years for cases to get thru the system).
  2. It can be a lengthy process and many organizations have trouble enforcing as a result.
  3. I have also heard several coaches (which includes myself) asking for better ways to manage if you are involved in various roles with the vulnerable sector to do ONE CRC per year, one year I had to do four with overlapping sports and charities I was involved with.

Even with all of the certification requirements including CRC’s now mandatory for all hockey associations, the very fact that a young man could not cope with the abuse from a coach he had sustained while playing hockey that led to mental health issues, alcohol/drug abuse, dropping out of school when he had been a straight-A student and attempted suicide made me cringe.  In lieu of developing life skills that include resiliency, this coach crossed the line with abusive old school coaching tactics and pushed this player beyond the tipping point regardless if he and the minor hockey association he still coaches for argued there was no cause and effect.  Even the players Dad admitted regrets he should have done something at the time when his son was being berated over and over again by the coach.

What really was a tipping point for me is that the model for competitive hockey in the lower mainland had shifted in recent years, and many (not all) of the larger organizations are offering stipends from 1.5K to 10K to “recruit” non-parent head “quality” head coaches for their competitive rep teams.  In this instance, the coach in question would have been one of those “paid” (aka professional) quality coaches, many of which are very young, inexperienced who were motivated to coach by the honorariums offered.

It takes YEARS of development and lifetime learning to become a great coach, plus it has increased team budgets so parents are on the hook for same, adding to the costs to the most expensive team sport in Canada for what should be a cost-effective option for players to play at a high level vs. the major midget/academy model that has evolved the last 10 years.

Had I been a parent of player on that team, or that of the player in question, as coaches are now paid by parents on the team (not by the associations directly), I would have been calling for the coaches immediate termination for the way he was treating players as the coach is under contract to DO NO HARM.

  1.  NEVER CRITICIZE YOUR TEAMMATES (RESPECT)

The fact that players in three of the above incidents are harassed their very own teammates in my day was totally unacceptable and is the way I have coached every team as a result.  John Wooden, arguably the greatest coach of all time, had 3 rules, one Never criticizing your teammates – translation, respect your teammates, coaches, officials, other teams, classmates, teachers, parents, elders etc.

This is a direct reflection of the lack of respect now prevalent in youth sports in its current culture that some coaches are not enforcing the value of respect on their teams, worse yet the organizations or sports as a whole they are involved with.

Kudos to the young man of the Abbotsford Minor Hockey Team for taking the brave stance by standing up against the current culture and resigning from his team due to the harassment he received from a few of his teammates. This should have lead to an apology from the association, coaches but over a week later after it was released the association has merely issued a statement that they take harassment seriously and no communication to the parent or player.

  1. DO NO HARM – 2 DEEP RULE

Since the article was posted in the Province outlining the abuse players took at North Shore Winter Club, the head coach has received praise for stepping down due to the decision of the executive after review reinstating the offenders on his team in lieu of suspensions he and his assistant (now head coach) for the remainder of the season, there was a MAJOR error in omission in the article.

For as long as I can remember there has been a 2 Deep Rule in Hockey, evolving as a result of Graham James abuse of Sheldon Kennedy and Theo Fleury and other major junior players under his watch.

The rule means that there must be 2 adults in the dressing room at all times to ensure players are safe, there was no mention if the head and assistant coaches or any other adults were present in the dressing room when the incident occurred.  This has been one of the main issues that I have seen with the “paid” non-parent competitive stream model, as they have no kids to bring to or after games, many will arrive well after the requested time to arrive at practices or games and leave soon after their post-game or practice debriefs leaving the dressing rooms abandoned

Had they enforced the 2 Deep rule, this NEVER would have happened in the first place.

In recent 3 part series released by CBC on sexual abuse that has taken place in youth sports, , the sport with the highest number of charges and convictions, twice that of the second amateur sport with high enrollment in Canada, Soccer (now the #1 youth sport in terms of registrants), was Hockey (approximately 50K less registrants than Soccer).

 

 

Ironically, my favorite sport as both a player and coach, Rugby, has had only one charge and conviction of sexual assault the last 20 years which one of the writers of the series attributed to the number of charges and convictions were proportional to the level of enrollment in particular sports.

Having played and coached many sports, I would argue the contrary, it is due to the current culture of many sports, the one with the highest number of charges in convictions is Hockey, which is now the second largest team sport in Canada in terms of registrations (Soccer is number 1 by approx 50,000 registrants).  The sport that I loved the most as a player and coach was Rugby, where officials are still called sir and although it is a hooligans game, it is played by gentlemen (and now ladies thanks to growth of female teams)  whose registrations have grown significantly due to success of our 7’s teams but only have one charge and conviction the last 20 years.

I naively thought when Graham James incident came to the forefront it would have credited the awareness and shift in culture necessary to ensure did not happen again but sadly the last decade has seen other incidents across the globe come to light including;

2012 – Penn State Football – Jerry Sandusky

2016 – English Football – 839 alleged victims of 294 suspects

2017 – USA Gymnastics – over 350 girls abused by Larry Nasar

2018 – Canadian Gymnastics – Dave Brubaker

2018 – USA Swimming – Sean Hutchinson Cover Up

2018 – Canadian Alpine Skiing – Bertrand Charest

2019 – South Korea skating

2019 – Multiple Canadian Sports since 1998 – over 600 victims and 222 convictions

In the CBC 3 part series, Sandra Kirby, former Olympic Rower, and Professor Emerita at the University of Winnipeg was cited as sexual abuse is an underreported crime (as is many other forms of harassment), “this is just the tip of the iceberg” there could be thousands of cases where no one has come forward.

As far as I am concerned, ONE is too many, the current culture of youth sports MUST change for the better to ensure that no other child is a victim of any form of harassment.

  1. CURRENT SYSTEM: INTERNAL REPORTING AND REVIEWS

The very fact that abuse of any kind continues to run rampant across all sports is due to the fact that the majority of sports organizations have internal reporting mechanisms that lack anonymity for the victims of harassment and internal review boards more often than not will try to save face (cover it up) vs. doing the right thing (being accountable and owning up for the incident and implementing the necessary steps to ensure it never happens again). Perfect example, USA Gymnastics, even after the scandal came to light, the leadership group was still trying to cover up evidence and as a result the US Olympic Committee is in the process of removing their sanctions as a National Governing body.

The reviews at local organizations (if they take place) are done by board members (the majority of which have kids in the same organization) that are untrained volunteers with limited expertise (if ANY) in the subject matter.

  1. NO BOARD/COACH/PARENT OR PLAYER EDUCATION REGARDING SEXUAL ABUSE

 There is currently not a universal system in place to educate the stakeholders on how to identify and prevent sexual abuse so that we can protect children BEFORE it happens.

Board members are left on their own accord to implement policies, procedures and continue building on so that all stakeholders understand the process.

 

SO … HOW DO WE ENSURE THAT WE DO CHANGE YOUTH SPORTS FOR THE BETTER?

 

  1. FINALLY – AN ACKNOWLEDGEMENT WE HAVE A PROBLEM WITH THE CULTURE OF AMATEUR SPORTS

Thanks to recent press bringing the issue of harassment to light on so many fronts and mediums (print, digital, radio, TV and podcasts) and subsequent response by the highest levels involved in sports acknowledging WE do have a problem, we can now check this box off (although I and many of my colleagues in the space have been saying the same for YEARS) and the time for much-needed activation of systematic change of the current culture is the next step.

Joint Statement issued by the COC/CPC in response to the CBC 3 Part Series on Sexual Abuse in Amateur Sports

  1. IMPROVE COACHING EDUCATION/ENFORCE THE 2 DEEP RULE:

One of the biggest challenges I run up against is organizations feel that the initial certification coaches get is sufficient, which may varies by sport, some have extensive certification, others have none or very little.  Every sanctioned National Sport should ensure their Provincial, regional and local organizations comply with the minimum coaching education requirements including ongoing professional development.

Had the 2 Deep Rule (2 adults in the dressing room or areas where players are in contact with coaches) been enforced leading to suspensions/termination of coaches if did not adhere to many of these kids would not have become victims.

Almost every board member I have talked to in recent years is they are getting push back from coaches due to the up-front time commitment to become certified, if it only requires a CRC and respect in sport as the bare minimum, being out of pocket for fees until they complete all the requirements, and push back against any other courses once they complete their initial certification.  Many coaches are stating if they have to do any more they will quit as “they have all the certification they required”, they don’t have the time” or “I have been coaching for years” excuses.

Translation – the coaches got in it for the wrong reasons. Whatever has been asked of me by organizations if I had not done so already, I took the time and spent my own dime to do the education and certification without hesitation as it was all about the kids.

Initial certification and ongoing professional development is a requirement for teachers, social workers, physicians who interact with the vulnerable sector so the same should hold true for coaches, even volunteers.  A perfect example is volunteer firemen, who do regular training to stay current as it is required, not optional.

  1. IMPROVE BOARD/EXECUTIVE MEMBER EDUCATION AND POLICY STATEMENTS:

Just as coaches need to take certification, courses, clinics, so should new board members in key roles like President, VP, Risk Managers for local organizations.  More often than not, they put their hand up, get voted in as they either have no others vying for the same role OR they have support from membership aspiring for their political agenda’s.

In a study conducted with sports stakeholders across Canada where 27 sports were represented, administrators acknowledge they lacked the specialized resources in this area and was even greater in local clubs than in national federations. None of those surveyed stated they had received training on sexual abuse in particular. There is a need for training, information dissemination, awareness-raising, and clear rules and procedures.

Full accountability and transparency via policy statements and discipline for offenses should not be a wish, but an expectation from all key stakeholders of the membership to be met.

The time has come for no more cover-ups, not turn a blind eye, sweep under the rug, put up our hands in the air as don’t know how to deal with and so on.  Per Albert Einstein, if we keep doing the same things over and over again and expecting different results is insanity.

  1. INDEPENDENT REPORTING/REVIEW BY 3rd PARTY ORGANIZATIONS

We need to ensure that all members in sports organizations have a safe reporting and review mechanism independent from that of sports organization from the grassroots all the way to national level to ensure that issues do not get covered up to the point where hundreds, potentially thousands of youth athletes become victims as have in past.

According to the Canadian Minister of Sport and Science, Kirsty Duncan, this is her top priority, “I have one goal, it’s close the gap, and do the hard systemic change and this right going forward, to do everything we can to protect our athletes and our kids.”

Kirsty acknowledged in the same press release that the federal government is working on a third party that would be independent of the sports organizations to ensure reporting and discipline mechanisms are put in place.  She subsequently shared this tweet a few days later while meeting members of various sports bodies at the 2019 Winter Canada Games.

Now that the need for a change in current culture has not only been acknowledged, but those at the highest levels governing sport collaborating to develop the Red Deer Declaration to prevent harassment and discrimination of any kind will no longer be condoned in sport.  The much needed PARADIGM Shift is FINALLY on the horizon.

  1. PARENT AND PLAYER EDUCATION:

We need to educate parents and players on the various forms of harassment that can take place in youth sports, prevention is 99% of the cure, let’s not wait until more kids are abused.

Majority of parents that I have talked to regarding harassment issues that impact their own or kids on their kids teams either were unaware it was, in fact, a form of harassment in the first place (either denial or ignorance), they remain silent due to fear of being ostracized by other parents, coaches or the organization OR fear that their child’s chances to continue playing on top level teams will be jeopardized (due to perceived meal ticket their kids will get a scholarship or play professionally).

Although there are education programs for kids in schools regarding various forms of harassment and how kids can safely report or ask questions, there currently is no mandate for youth athletes to learn what are the various forms of abuse in a safe way (i.e. going to someone to ask questions, advice without potential repercussions) and better yet, how to prevent it.

The buck stops here, in order for the much-needed change to the culture of youth sports, we all have to accept ownership to collaborate to make the changes necessary.

This is the responsibility that we all have in youth sports, whether it be adult leadership at the National, Provincial, local association or respective coaches, official, board member or parents is to develop youth into adults.

Per Kristy Duncan when she responded to the CBC 3 part series regarding sexual abuse in amateur sports in the last 20 years;

“One athlete, one child is too many”. 

I could not agree more.

It is our responsibility as adults to provide kids with a safe environment for them to develop, without fear of verbal, physical or sexual abuse.

Let’s all work together to bring the game back to the kids … where it belongs.